IAB Coffee Talks: Raport Strategiczny INTERNET 2021/2022. Odc. 1: PROGRAMMATIC - IAB Polska

#IABCoffeeTalks to cykl rozmów ekspertów IAB Polska w formie live’ów. Najbliższe spotkania poświęcone będą wybranym zagadnieniom z obszaru digital marketingu opisanym również w najnowszym Raporcie Strategicznym INTERNET 2021/2022, którego premiera miała miejsce 7 czerwca podczas konferencji Forum IAB 2022.

Raport dostępny jest na stronie: https://raportstrategiczny.iab.org.pl/

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Na wydarzenia obowiązuje rejestracja!

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ODCINEK 1:

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PROGRAMMATIC

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23.06.2022, godz. 11:00

Rozmawiać będą:

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Elżbieta Kondzioła, Lovemedia

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Tomasz Chłodecki, Justtag

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Marta Zielonka, PublicisMedia

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Małgorzata Kmieciak, Equativ

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Justyna Niedziałek, Yieldbird

Sponsor odcinka: Equativ

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REJESTRACJA

https://app.livewebinar.com/754-762-448

Prelekcja: Trendy w programmatic buying.
Małgorzata Kmieciak, Managing Director, CEE w Equativ
Rynek zakupu mediów, zwłaszcza programmatic dynamicznie sie rozwija i staje się coraz bardziej skomplikowany. Mnogość i rozproszenie dostępnych technologii zmuszają do poszukiwania prostych, ale jednocześnie efektywnych rozwiązań.