Wydatki reklamowe mobile na świecie 2013

12/09/2014

Globalne wydatki na reklamę mobilną wyniosły 14,6 mld euro w 2013 r.

<img decoding="async" width="1108" height="830" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" data-srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" data-src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="1108" height="830" src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019" />

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Globalne wydatki na reklamę mobilną wyniosły 14,6 mld euro w 2013 r. – wynika z raportu opracowanego przez IAB Europe, IAB US oraz IHS Technology. To niemal dwukrotny wzrost w stosunku do 2012 roku.

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<img decoding="async" width="1108" height="830" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" data-srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" data-src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="1108" height="830" src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019" />

<img decoding="async" width="1108" height="830" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" data-srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" data-src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" data-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019 lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img decoding="async" width="1108" height="830" src="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png" alt="" title="IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template pdf" srcset="https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf.png 1108w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-980x734.png 980w, https://www.iab.org.pl/wp-content/uploads/2014/12/IAB_Europe_Global_mobile_advertising_revenue_2013_report_IHS_template-pdf-480x360.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1108px, 100vw" class="wp-image-33019" />

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